Nothing that I’m going to write about is my original concept. I’m not a creative person, however I’m extremely re-creative. It’s easy for me to take a concept that I’ve learned from someone else and apply it to the current environment. Having said that, the majority of the concepts discussed in this thesis, come from a book by @SimonSinek entitled “Start With Why.” (I highly encourage you to download the book and read it in it’s entirety for an in depth understanding of all the concepts. For a shorter version there is also a video recorded TEDTalk available here.) In essence, I’ve taken the concepts Sinek talks about in his book, and have applied them to technology, companies and the world as we know it.